The Coming Era of Embedded Payments Payment processing for in-store and online businesses

Otherwise, the embedded finance will not be useful and profitable. This strategy is winning verticalized software providers strong customer bases within their respective industries, which presents another tantalizing opportunity. Cross-selling those customer bases with tailor-made embedded payments platforms can cost verticalized software providers virtually nothing while tripling or quadrupling their total addressable market. We cover these sorts of trends, such as embedded payments, in ongoing member research and agree that such experiences are ripe for transformation.

upcoming embedded payments

Users can even order a physical PayPal Cash Card to draw from their PayPal balance at brick-and-mortar retailers. Together these features make PayPal’s offerings almost like neobanking services. Embedded payments refer to digital payment options that are embedded within non-payment apps. These tools allow non-finance or non-fintech merchants to accept payments.

Two primary drivers of embedded payments

Links to third-party websites may have a privacy policy different from First Citizens Bank and may provide less security than this website. First Citizens Bank and its affiliates are not responsible for the products, services and content on any third-party website. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Above all, knowing the jurisdiction and its nuances is very important and could save you a lot of trouble. Many analysts and experts say it can even change fintech as we know it.

Embedded finance trends – McKinsey

Embedded finance trends.

Posted: Thu, 13 Oct 2022 07:00:00 GMT [source]

In the end, this Embedded Payments report helps to save you time and money by delivering unbiased information under one roof. The in-depth market segmentation analysis helps identify the prevailing market opportunities. The analysis tools such as SWOT analysis and Porter’s five force analysis are utilized, which explain the potency of the buyers and suppliers to make profit-oriented decisions and strengthen their business. This information is provided for educational purposes only and should not be relied on or interpreted as accounting, financial planning, investment, legal or tax advice. First Citizens Bank neither endorses nor guarantees this information, and encourages you to consult a professional for advice applicable to your specific situation.

Speed to Market and onboarding

The embedded payments conversation right now is downright confusing. It is hard for us to imagine future businesses without financial capabilities. In other words, it will come from innovation in the fields of embedded finance and banking as a service.

Learn more about products that power revenue delivery and lightning-fast onboarding experiences. Being locked with a single partner can result in missed opportunities. Therefore, the advice here would be to make a window for “plan B”. Open banking is likely to drive even more innovation to embedded services. The idea behind this forecast is that open banking is in its nature.


Revolut is one of the fastest growing challenger banks across the globe – supporting over 20 million personal users and 500,000 businesses across 36 countries. Check out our FTT Chat with Yuval Rechter, General Manager, US from Revolut. A PYMNTS survey of 2,124 US consumers shows that while two-thirds of consumers have used FinTechs for some aspect of banking services, just 9.3% call them their primary bank.

High-quality embedded finance tools depend on strong partnerships among trusted parties. A banking as a service provider can connect fintechs with the right partners, providing an API interface for integration. The most important qualities to look for in a BaaS provider are transparency and expertise.

Whether you’re looking to become a payments company or want a risk-free embedded payments solution, Nexio transforms your payment strategy into a scalable, revenue-driving asset. Embedded finance can also include setting up financing or insurance at the same time as buying a product or service. For example, a customer might get the option to buy travel insurance as part of buying a plane ticket. While some forms of embedded finance have existed for a while, this market has begun to take off due to the growth in financial technology.

Join the community that is re-imagining financial services

The precise traits, opportunities and challenges of each business are baked into the software. If you’re considering adding embedded finance to your company, you could build out the infrastructure yourself with your own software development team using available APIs. Some companies offer the development tools you need to embed finance solutions in your app. You could also contact companies specializing in embedded finance and see what they could offer to build out your system. “Digitalization is the fundamental driver of the need to collaborate to achieve the desired experience.

  • Consider contacting your existing business banker to learn more about whether embedded finance makes sense for your organization.
  • Together these features make PayPal’s offerings almost like neobanking services.
  • This move embeds payments for customers working in the burgeoning healthcare events space, manages multiple merchant relationships and automatically complies with relevant regulations.
  • For example, Business Insider called it a $7 trillion opportunity.

A banking as a service provider can help non-financial businesses embed payment functionality into their platforms. Second, consider the complexity of the company’s web of merchants and payments. From my experience, verticalized software providers should look to avoid payment solutions—like those from payment processors, independent sales vendors or independent sales organizations—that relegate processing to separate software platforms. This could dilute customer relationships, and it doesn’t allow for tailoring to specific market verticals. Insisting on owning your merchant contracts is equally important, as this can give you greater oversight of the parameters of each partner relationship.


Many companies get caught up looking for the perfect solution, only to dedicate an exorbitant number of resources to implementing something that ultimately doesn’t work. My advice would be to run small pilots with the solution or service before fully embedding it into your processes or committing the resources. Once your team feels confident in its value, you can begin to scale while simultaneously iterating on your processes to work out the kinks and ensure success. However, when it comes to further streamlining internal, back-end payment processes, why shouldn’t a finance manager have the same level of efficiency in their business tools that they do in their consumer lives? Now, that might be a bit of an exaggeration considering the complexity of managing corporate finances compared to your personal spending—but there’s certainly room for improvement.

upcoming embedded payments

While facilitating processes for customers, the challenges of embedded payments, like other new technologies, take time for businesses to understand and overcome. For example, 60% of businesses still use checks because of legacy processes, despite the high cost of check payments ($22 per check according to Goldman Sachs). In addition to the challenges of moving beyond these traditional processes, other challenges could include lack of infrastructure and the need for partnerships. The global digital payments industry is expected to jump 40% from the last two years (reaching $6.6 trillion in 2021), and the mobile payment segment is expected to almost double by 2025 according to

How embedded finance works

One often-cited example that represents the potential for embedded payments is that of Uber, which automatically charges the payment method on file at the end of a ride. The company has embedded payments within its technology to the point that the ride-hailing and payments experiences have merged into one, rather than separate steps to be taken by the consumer. For decades, payments have been the purview of large companies and payment processors. Software companies have traditionally had to rely on third-party integrations to allow their customers to accept payments using their platform, which has caused a disjointed customer experience between software and payments.

The market is forecasted to reveal strong development by driven consumption in various markets. An analysis of the current market designs and other basic characteristics is provided in the Embedded Payments report. Rather than making the customer – the merchant – jump through hoops to take payments, software vendors are bringing payments to the customer directly within the software they use to manage their business functions.

The Future Of Embedded Payments: What The Consumer-Centric Approach Means For Banks And Businesses

Another major example is payments processor Square, which utilizes embedded banking and embedded payments features across their system and products. The company owns a Best Upcoming Embedded Payment Trends bank, which is embedded in its offerings to businesses. Businesses can use Square’s Merchant Acceptance Platform to embed payment options in their shopping platform.

Embedded finance lets any company offer financial services

Healthcare platform provider Modernizing Medicine has streamlined the cumbersome process of paying medical providers by embedding payments into the providers’ interactions with their patients. Becoming a payment facilitator is the most complete way to embed payments into a software platform, as this model allows software companies to act as the payments companies. This gives them utmost control over the payments process from start to finish, enabling them to provide a truly embedded experience for their customers. Owning a ready-made embedded payments platform can lower e-commerce costs and offer complete control for verticalized software providers. The first step is to check how many payments are currently being processed and how much that’s costing the company. No matter the location or industry, I believe any growing business processing $50 million in monthly transactions should pursue embedded payments.

With the growth of banking as a service and open-access APIs, businesses now have the ability to leverage financial services technology to customize payment solutions for their needs. As the CEO of a company offering virtual cards, I’ve seen a number of companies streamline their employee procurement process, control spending limits and easily track and reconcile charges without manually reviewing every purchase. One wildly successful example of embedded payments is the Starbucks app, which holds more customer money than many banks.

Looking back in time, we could make the argument that wholesale ISOs have enabled this sort of “hybrid” model, but today leading payment companies such as Stripe and Adyen are at the forefront of enabling flexible software led payments businesses. For the most part, when thinking of a hybridized model you exchange key elements of merchant control and experience to the payment company, for less complex operations management. Adyen is unique in that it enables both full Payment Facilitator and hybridized models. In total, embedded payments services are expected to generate revenue of €277.46billion in Europe over the next five years. Brands are already investing heavily in embedded payments with 22 per cent having embedded payments in development and three quarters expecting to take products to market within the next two years.

Developers interested in using Treasury Prime’s tools can familiarize themselves with our offerings by visiting our Sandbox. To learn more about how Treasury Prime can help your bank or fintech grow through collaboration, get in touch with our team. The concept of Uber is so familiar now that maybe we forgot how revolutionary the idea of hailing and paying for a cab from your phone was at the start. Without the need to find a cab on the street or plan ahead for a car service before fumbling for your wallet while the cars behind you honked to get around you, the customer experience was reimagined in a big way.